By Marcelo calbucci
The PRFAQ Framework
The book adapts Amazon's PRFAQ Framework to work for you. It's a complete system to develop the spark of an idea that helps you think, articulate, and inspire.
The book adapts Amazon's PRFAQ Framework to work for you. It's a complete system to develop the spark of an idea that helps you think, articulate, and inspire.
Writing is a powerful form to think critically and deeply about your initiative. Opposite to using shallow bullet points and making up explanations on the fly.
Gathering feedback, revising, and rewriting your document helps you better articulate the problem you are solving. No need to rehearse because it's already on your mind.
Bringing people along in the discovery journey inspires and get them committed, without the downside of committees. You are not selling or pitching; you are developing it together.
The narrative of what you’re building and why is the ultimate forcing function for alignment, and The PRFAQ Framework book is an indispensable tool that teams can use to develop and ship products people love. In this book, Calbucci chronicles the PRFAQ approach and how it helps us make ideas happen.
Scott Belsky
The most common mistake entrepreneurs make is not really understanding their potential customers. The PRFAQ Framework is, simply put, the best customer-centric approach of any out there. Marcelo Calbucci has written the new bible for the PRFAQ Framework. I can’t wait to give it to entrepreneurs and assign it to my entrepreneurship students.
Greg Gottesman
Being a startup founder means making difficult decisions under high uncertainty. Marcelo has masterfully adapted Amazon's PRFAQ process into a turnkey toolkit for framing, exploring, and refining strategic startup decisions.
Kevin Dick
Founders seeking a framework to validate their startup ideas will benefit from The PRFAQ, which explores what's at the heart of Amazon's innovation culture, the key to its lasting success.
Mike Fridgen
This is beautifully done both because it explains the PRFAQ process better than anywhere I've seen and it is a demonstration of the power of clear writing.
Ravi Mehta
The PRFAQ Framework is a game-changer for anyone serious about innovation. It demystifies Amazon's PRFAQ process and elevates it into a tool that any leader can apply to turn ideas into action. This book sharpens business writing skills and teaches leaders to communicate clearly and purposefully. I appreciated how it helped me to understand that the famous Amazon "six-page memo" wasn't just a communication tool but a thoughtful and deliberate process, not unlike the Toyota A3 or the Spotify DIBB document. This book is a must-read for tech innovators and startup founders looking to inspire and align their teams around bold, customer-focused ideas
Kevin Goldsmith
Marcelo is an entrepreneur, innovator, and technologist. He's a six-time founder, and lead tech teams at Microsoft and Amazon.