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Book Mentions
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An Hour of Innovation
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March 29, 2025
PRFAQ: The Secret Innovation Framework Used at Amazon
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Beyond UX
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March 28, 2025
Write First, Fail Less: Amazon's PRFAQ Framework
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Growth Hacking Culture
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March 26, 2025
The Amazon Secret to Innovation: How to Build a System for Execution
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The Team Engagement Podcast
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March 20, 2025
Three Tips to Infuse Energy Into Your Team
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Managing Innovation—Creating Value from Ideas
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March 20, 2025
Working Backwards to Move Forward—A Surprising Recipe for Innovation Success
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Rising Tide Leadership
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March 17, 2025
How to Turn Big Ideas Into Action
Ravi Mehta and Marcelo Calbucci
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March 13, 2025
The secret to defining and communicating a strong strategy
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Customer Success Playbook
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March 13, 2025
Customer Success Playbook S3 E30 - Marcelo Calbucci - AI Friday and PRFAQ
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Customer Success Playbook
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March 11, 2025
Customer Success Playbook E3 S29 - Marcelo Calbucci - Strategy Focus
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Customer Success Playbook
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March 10, 2025
Customer Success Playbook S3 E28 - Marcelo Calbucci - PRFAQ
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Creativity Boosters
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March 7, 2025
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Peter Maddison and Dave Sharrock
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Definitely, Maybe Agile
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March 6, 2025
The PRFAQ Framework with Marcelo Calbucci
Kenny Lange
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How Leaders Think
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March 5, 2025
How Marcelo Calbucci Thinks About Harnessing The PRFAQ Framework for Strategic Clarity
Kenny Lange
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How Leaders Think
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March 5, 2025
How Marcelo Callbucci Thinks About Harnessing The PRFAQ Framework for Strategic Clarity
Brad Hefta-Gaub and Scott Porad
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How Many CTOs
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March 4, 2025
Embracing Innovation: Introducing the PRFAQ Framework with Marcelo Calbucci
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PM-Mastering
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February 25, 2025
Mastering the PRFAQ Framework for Project Managers
Marcelo Calbucci
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Maarten's Newsletter
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February 11, 2025
Writing as a Thinking Tool is a Superpower
Marcelo Calbucci
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Innolead
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February 10, 2025
Book Excerpt: An Example of an Amazon-Style PRFAQ Doc
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Matosinhos.Tech
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February 9, 2025
How to build conviction for an idea
Tom Leung
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The Fireside PM
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January 22, 2025
Unpacking the Secrets of the Amazon PRFAQ Framework
Todd Bishop
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Geekwire
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January 18, 2025
The documents that help Amazon think: Inside the tech giant’s process for strategic planning
Marcelo Calbucci
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The PRFAQ
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January 13, 2025
Introducing the PRFAQ Framework book
Jeff Bullas
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March 13, 2025
Ever Heard of the PRFAQ? This Could Change the Way You Build Your Next Big Idea
PRFAQ Examples
Marcelo Calbucci
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January 5, 2025
Four PRFAQ Examples (Bonus Chapters)
Werner Vogels
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All Things Distributed
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November 14, 2024
Amazon Web Services Launches AWS Lambda
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Reforge
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March 18, 2024
Explore real examples of Press Release and FAQs (PRFAQ)
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SVPG
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May 3, 2022
Example PRFAQ - SVPG
Other Content
Aleksander Dytko
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Product Peak
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January 13, 2025
Unlocking Innovation: How Amazon’s ‘Working Backwards’ Framework Can Transform Your Product Vision
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24 and Up Venture Studio
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October 22, 2024
PRFAQ: The Secret to Product Success and Team Alignment
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LogRocket
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May 24, 2024
The PR/FAQ method for product innovation
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May 9, 2024
Product Requirements & PRFAQ Framework
Stephen M. Walker II
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Product Strategy
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May 2, 2024
PR/FAQ: the Amazon Working Backwards Framework for Product Innovation
Dr. Tanveer Hussain
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Innovate Now
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March 23, 2024
How to build Lovable Products Using Amazon’s PRFAQ Framework
Boxi Xu
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Product School
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March 21, 2024
Turn Idea Into a Product Using PRFAQ
Susannah Belcher
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Hustle Badger
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July 4, 2023
Amazon Working Backwards; Winning at PRFAQs
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May 1, 2023
Working Backwards and using Amazon's PRFAQ methodology to launch a new product offering
Julian Dunn
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September 9, 2022
Demystifying the PR/FAQ
Richard Halkett and Rayford Davis
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February 5, 2021
AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation
Wendy-Lynn McClean
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July 23, 2020
Strategy Tool: Amazon’s PR/FAQ
Brian
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Optimize for Outcomes
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September 22, 2019
The PRFAQ-how writing a press release and frequently asked questions is used in product development
Thomas Boonsiri
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August 8, 2019
Why Amazon continues to redefine landscapes at an unmatched pace — the PRFAQ
Jason Troxel
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May 24, 2017
Survival Guide to the PRFAQ
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December 1, 2024
The Amazon Working Backwards PR/FAQ Process
Cedric Chin
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Commoncog
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September 8, 2022
Putting Amazon’s PR/FAQ to Practice
Colin Bryar
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December 13, 2021
Working Backwards | How PR/FAQs help launch successful products like AWS, Kindle & Prime Video
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