Book Recommendations

Books on innovation, strategy, writing, and other topics to help you write better PRFAQs and launch better products to serve your customers.

Empowered: Ordinary People, Extraordinary Products

Inspired: How to Create Tech Products Customers Love

The Four Steps to the Epiphany: Successful Strategies for Products that Win

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath & Dan Heath

Playing to Win: How Strategy Really Works

A.G. Lafley and Roger Martin

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

The Innovator's Solution: Creating and Sustaining Successful Growth

Clayton Christensen and Michael Raynor

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Thinking, Fast and Slow

Daniel Kahneman

Unlearn: Let Go of Past Success to Achieve Extraordinary Results

Where Good Ideas Come From: The Natural History of Innovation

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Colin Bryar and Bill Carr

Connect: Building Exceptional Relationships with Family, Friends, and Colleagues

David Bradford and Carole Robin

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

Radical Focus: Achieving Your Goals with Objectives and Key Results

Christina Wodtke

The Myths of Innovation

Write Tight: Say Exactly What You Mean with Precision and Power

William Brohaugh

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